Confirmed speakers:
Franchisor – Olga Sharapova, FORUM Outlet Stores. Ms. Sharapova will discuss why FORUM decided to begin franchising its outlet store business in Russian regions, steps taken to begin franchising, criteria for entering new markets and partnering with franchisees, standards and practices imposed on franchisees to ensure brand integrity, difficulties and positive experience of franchising.
Franchisee – Elena Kuznetsova, Founder, Tender Age (FasTracKids Franchisee). Ms. Kuznetsova will discuss the experience of buying a FasTracKids franchise, including why she choose this US-based franchisor, support provided her by the franchisor, working capital needs during the start-up phase, positive and negative aspects of being a franchisee, and recommendations to entrepreneurs who are interested in buying a franchise.
Service Sector – Viktor Sukhotin, Expert, Buy Brand magazine. Mr. Sukhotin will discuss the history and trends in franchising in , legal aspects of franchising, success-stories, typical mistakes of franchisors and franchisees, and resources to use in learning about franchising. |
